We live in a world where things are evolving at an extremely fast pace. Indeed the world of taxi advertisement has grown in leaps and bounds as well. In this brief write-up, we are going to compare a few advertising ideas that can be implemented on taxis.
Fully Livery Taxi
A full livery taxi allows you to play around with a wide variety of designs that are appealing to the eye. The beauty of this mode of advertising is that it offers you the ability to fully brand the car with your campaign and this ultimately leaves your audience more confident in your brand. Actually, surveys done in the past show that 92% of all passengers are pleased with full taxi liveries. So what differentiates this type of taxi advertisement from other examples?
* A full taxi livery allows you to deliver your message across the entire exterior surface of the cab
* It allows you to get more creative with the available advertising space
* Allows you to utilize the sides, bonnet, roof and rear window to expose your brand
* Offers a long-term brand building campaign with high impact
* Drives the message straight to your target audience
Superside Taxi Adverts
Superside taxi adverts normally run for a short duration of time but the good thing about them is that they are highly effective. This kind of advertising can be done in blocks, for example ten taxis. You get two supersides per cab, making it twenty exclusive supersides for your campaign. Whenever the taxis travel across the city, pedestrians and other passengers on either side of the road will be able to see the message very clearly. This would be an excellent option to target pedestrians and other motorists using the road.
Double Door Advertising
This is a creative method of taxi advertisement that allows you to utilize either or both sides of the vehicle for advertising. The biggest advantage about this method is that it is highly cost effective and pretty easy to roll out. All you need to have is a good team of creative designers who will tailor your adverts to fit on each door in a manner that communicates out loudly to your target audience. One advantage of double door advertising is that it utilizes less space but communicates volumes of ideas. This would be ideal for a company that intends to leverage on the least space available to maximize on ROI.
Rear Window Advertising
Rear window advertising uses a two-way vinyl that ensures the passenger can look out of the car without affecting the clarity of the advert when viewed from outside the cab. The main benefit of rear window advertising on taxis is that it is conveniently located at the eye-level. Moreover, it adds more overall advertising space and a further branding opportunity for you. This innovative method of advertising is preferred by many because it is not only space-intensive but also friendly to the pocket yet highly effective when it comes to driving the point home. Rear window adverts can be summed up in three words – bold, creative and most importantly straight-to-the-point.
Tip Up Seat Advertising
Some messages are best spread out on a one-on-one basis. In that case, one needs to use a method of advertising that is not only short and straight to the point but also elaborate. Tip up seat advertising in taxis offers a superior marketing platform because the person on board on the taxi is able to read all the finer details of the advert while on the journey. The beauty about this method of marketing is that it communicates in a more intense manner as compared to other methods of taxi advertisement. This is to say that the person who reads an advert placed on a tip up chair platform is able to get more intimate with the message than the person who for example sees a double door advert.
Which is the best method of advertising?
All methods are pretty good. The only thing that matters in this case is the nature of your campaign. If you would like your message to reach out to wider audience using minimal effort then a taxi livery advert would be your best bet. On the other hand, if you would like to reach out to a few people (but in a more intensive way), you are better off using tip up seat advertising. Be sure to get in touch with the Ubiquitous team for more tips on taxi advertisement.
Fully Livery Taxi
A full livery taxi allows you to play around with a wide variety of designs that are appealing to the eye. The beauty of this mode of advertising is that it offers you the ability to fully brand the car with your campaign and this ultimately leaves your audience more confident in your brand. Actually, surveys done in the past show that 92% of all passengers are pleased with full taxi liveries. So what differentiates this type of taxi advertisement from other examples?
* A full taxi livery allows you to deliver your message across the entire exterior surface of the cab
* It allows you to get more creative with the available advertising space
* Allows you to utilize the sides, bonnet, roof and rear window to expose your brand
* Offers a long-term brand building campaign with high impact
* Drives the message straight to your target audience
Superside Taxi Adverts
Superside taxi adverts normally run for a short duration of time but the good thing about them is that they are highly effective. This kind of advertising can be done in blocks, for example ten taxis. You get two supersides per cab, making it twenty exclusive supersides for your campaign. Whenever the taxis travel across the city, pedestrians and other passengers on either side of the road will be able to see the message very clearly. This would be an excellent option to target pedestrians and other motorists using the road.
Double Door Advertising
This is a creative method of taxi advertisement that allows you to utilize either or both sides of the vehicle for advertising. The biggest advantage about this method is that it is highly cost effective and pretty easy to roll out. All you need to have is a good team of creative designers who will tailor your adverts to fit on each door in a manner that communicates out loudly to your target audience. One advantage of double door advertising is that it utilizes less space but communicates volumes of ideas. This would be ideal for a company that intends to leverage on the least space available to maximize on ROI.
Rear Window Advertising
Rear window advertising uses a two-way vinyl that ensures the passenger can look out of the car without affecting the clarity of the advert when viewed from outside the cab. The main benefit of rear window advertising on taxis is that it is conveniently located at the eye-level. Moreover, it adds more overall advertising space and a further branding opportunity for you. This innovative method of advertising is preferred by many because it is not only space-intensive but also friendly to the pocket yet highly effective when it comes to driving the point home. Rear window adverts can be summed up in three words – bold, creative and most importantly straight-to-the-point.
Tip Up Seat Advertising
Some messages are best spread out on a one-on-one basis. In that case, one needs to use a method of advertising that is not only short and straight to the point but also elaborate. Tip up seat advertising in taxis offers a superior marketing platform because the person on board on the taxi is able to read all the finer details of the advert while on the journey. The beauty about this method of marketing is that it communicates in a more intense manner as compared to other methods of taxi advertisement. This is to say that the person who reads an advert placed on a tip up chair platform is able to get more intimate with the message than the person who for example sees a double door advert.
Which is the best method of advertising?
All methods are pretty good. The only thing that matters in this case is the nature of your campaign. If you would like your message to reach out to wider audience using minimal effort then a taxi livery advert would be your best bet. On the other hand, if you would like to reach out to a few people (but in a more intensive way), you are better off using tip up seat advertising. Be sure to get in touch with the Ubiquitous team for more tips on taxi advertisement.